Oceans of Adventure
These limited-edition collector dolls and playsets are a must-have for fans—collect them all for the ultimate Oceans of Adventure experience!
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Say hello to Link Squad!
Introducing Fisher-Price Link Squad, the coolest (and cutest) new band around. A group of 5 characters that link together to light up together, sing together, and, most importantly, learn together!
Introducing Fisher-Price Wood
From the name you’ve trusted for 90+ years comes real wood toys with Montessori-style creative play.
Action Packed
Gear up for pulse-pounding play! Thrill action fans with Hot Wheels track sets.
Inclusive Playtime
Encourage empathy and acceptance with our new Blind Barbie Fashionista doll.